In 1652, Carlo Antonio Zucca opened his barbershop on Via Bigli, in downtown Milan. Four centuries later, that story returns in a line built around traditional wet shaving: razors, brushes, bowls, soaps, creams, and oils that turn an everyday routine into a ritual of self-care.
The Eredi Zucca men's shaving kit follows the exact sequence of a traditional Milanese barbershop. Before the blade, the pre-shave oil softens the beard and the soap is whipped into lather inside the bowl with the brush. During the shave, you reach for the double-edge safety razor in gold-plated chrome or hand-carved ox horn, the interchangeable blades, and the brushes in silvertip badger or high-quality synthetic fiber. Afterward, you turn to the post-shave lotions, balms, and alum blocks. Completing the men's shaving set: combs in horn and galalith, oval brushes, tempered-steel scissors, and leather strops for stropping the blade, just as it was done in the back rooms of old Milanese barbershops.
There's a grammar of shaving that few men still know. The soap should be lathered for about thirty seconds, not just smeared on. The brush should dry tip-down. The razor should be held between thumb and index finger, at a 30-degree angle to the skin. Small details, but they're what separates a routine shave from an exclusive moment for yourself.
The formulas are developed in an Italian laboratory, with active ingredients selected for sensitive skin. The thick glass jars, natural-material handles, and elegant engravings are design elements that elevate every single piece. The Eredi Zucca men's beard care kit also includes a refill program: the containers stay, the formulas are refilled. A choice that's about both the lifespan of the objects and the way you live the moment of shaving.
